Post Tagged with: "brand advertisers"

Facebook’s New Focus Changes the Game for Brand Advertisers

June 20, 2014 6:47 am0 comments
Facebook’s New Focus Changes the Game for Brand Advertisers

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, […]

Read more ›

Google releases new insights into India’s YouTube audience

February 12, 2013 7:16 pm0 comments
Google releases new insights into India’s YouTube audience

Mumbai: Google released new insights into India’s audiences on YouTube that reveal major opportunities for brand advertisers. Each month, people log on to YouTube around the world to watch more than 4B hours of video; YouTube’s growth trajectory in India matches the global trend. To see who’s responsible for driving […]

Read more ›