Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, […]Read more ›
Post Tagged with: "brand advertisers"
Mumbai: Google released new insights into India’s audiences on YouTube that reveal major opportunities for brand advertisers. Each month, people log on to YouTube around the world to watch more than 4B hours of video; YouTube’s growth trajectory in India matches the global trend. To see who’s responsible for driving […]Read more ›