Retail ecommerce in Latin America is growing at a rapid pace and will approach $50 billion in 2015. Behind that trend is a rising digital buyer base. After a robust 17.4 percent gain last year, the number of internet users ages 14 and older in the region who make at […]Read more ›
Post Tagged with: "Argentina"
Total media ad spending in Argentina topped ARS41.26 billion (nearly $5.1 billion) in 2014, up 32.1% year over year, according to the Cámara Argentina de Agencias de Medios (CAAM), reports eMarketer.com Digital media and radio experienced the greatest improvements last year, each registering a 62.5% expansion. Cinema ad spending ranked […]Read more ›
At the onset of World Cup 2014 quarter finals, Skyscanner, a global travel search site, scans through the preferences of fans across the nation to bring teams and players at the centre stage of all the drama. Not having a team playing in the most celebrated football tournament across the […]Read more ›
At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad […]Read more ›
London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing campaigns […]Read more ›