Post Tagged with: "Argentina"

Latin America Home to 110 Million Digital Buyers

July 28, 2015 4:39 pm0 comments
Latin America Home to 110 Million Digital Buyers

Retail ecommerce in Latin America is growing at a rapid pace and will approach $50 billion in 2015. Behind that trend is a rising digital buyer base. After a robust 17.4 percent gain last year, the number of internet users ages 14 and older in the region who make at […]

Read more ›

Media Ad Spending Up by 32.1% in Argentina

March 19, 2015 4:49 pm0 comments
Media Ad Spending Up by 32.1% in Argentina

Total media ad spending in Argentina topped ARS41.26 billion (nearly $5.1 billion) in 2014, up 32.1% year over year, according to the Cámara Argentina de Agencias de Medios (CAAM), reports eMarketer.com Digital media and radio experienced the greatest improvements last year, each registering a 62.5% expansion. Cinema ad spending ranked […]

Read more ›

A pan India survey reveals hot favourites of football

July 3, 2014 5:55 pm0 comments
A pan India survey reveals hot favourites of football

At the onset of World Cup 2014 quarter finals, Skyscanner, a global travel search site, scans through the preferences of fans across the nation to bring teams and players at the centre stage of all the drama. Not having a team playing in the most celebrated football tournament across the […]

Read more ›

Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

January 8, 2013 5:57 pm0 comments
Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad […]

Read more ›

WPP acquires stake in Globant

January 3, 2013 6:06 pm0 comments
WPP acquires stake in Globant

London: WPP , the world’s leading communications services group, has agreed to acquire a 20% stake in Globant S.A. (“Globant”). Globant is an emerging worldwide leader in providing both technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing campaigns […]

Read more ›