Post Tagged with: "Agencies"

IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2013 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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Agencies, brands must retool their approach for real-time age:eMarketer

May 8, 2013 2:17 am0 comments
Agencies, brands must retool their approach for real-time age:eMarketer

The vast majority of advertising creative is generated the same way it has been for decades: first a strict creative brief, followed by several rounds of presentations and approvals before the piece finally sees the light of day. Not only is this true in traditional media, but also online and […]

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