Post Tagged with: "advertising rates"

BIG FM hikes advertising rates by 30 percent

February 19, 2014 5:07 pm0 comments
BIG FM hikes advertising rates by 30 percent

BIG FM has announced an increase in its advertising rates, raising ER’s (effective rates) by 20-30%. The decision for the hike is more a price correction given the network strength and more recently the superlative performance of the network – both in metros and emerging markets. With marketers exceedingly recognizing […]

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94.3 MY FM hike advertising rates by 20 percent

April 22, 2013 1:14 pm0 comments
94.3 MY FM hike advertising rates by 20 percent

Mumbai: MY FM has announced an increase in its advertising rates to the tune of 20%. The decision to hike rates was taken to address the current inventory crunch and comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency […]

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McDonald’s celebrates bringing people together in new campaign

February 1, 2013 1:44 pm0 comments
McDonald’s celebrates bringing people together in new campaign

New Delhi: McDonald’s on Friday launched the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, […]

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Mobile readership offers new circulation revenue sources: eMarketer

January 26, 2013 2:03 pm0 comments
Mobile readership offers new circulation revenue sources: eMarketer

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

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Sixtyth Cannes Lions opens for entries

January 25, 2013 4:08 pm0 comments
Sixtyth Cannes Lions opens for entries

New Delhi:The Cannes Lions International Festival of Creativity will accept entries into all 16 categories: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, […]

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Percept wins the prestigious Dalmia Cement’s account

January 23, 2013 10:52 am0 comments
Percept wins the prestigious Dalmia Cement’s account

Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in  North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the […]

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ET NOW announces hundred percent increase in advertising rates

January 22, 2013 7:05 pm1 comment
ET NOW announces hundred percent increase in advertising rates

Mumbai: ET NOW ,Business News Channel brand of Times Television,has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS […]

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