BIG FM has announced an increase in its advertising rates, raising ER’s (effective rates) by 20-30%. The decision for the hike is more a price correction given the network strength and more recently the superlative performance of the network – both in metros and emerging markets. With marketers exceedingly recognizing […]Read more ›
Post Tagged with: "advertising rates"
Mumbai: MY FM has announced an increase in its advertising rates to the tune of 20%. The decision to hike rates was taken to address the current inventory crunch and comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency […]Read more ›
New Delhi: McDonald’s on Friday launched the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, […]Read more ›
Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]Read more ›
New Delhi:The Cannes Lions International Festival of Creativity will accept entries into all 16 categories: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, […]Read more ›
Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the […]Read more ›
Mumbai: ET NOW ,Business News Channel brand of Times Television,has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS […]Read more ›