Post Tagged with: "advertising creative"

Agencies, brands must retool their approach for real-time age:eMarketer

May 8, 2013 2:17 am0 comments
Agencies, brands must retool their approach for real-time age:eMarketer

The vast majority of advertising creative is generated the same way it has been for decades: first a strict creative brief, followed by several rounds of presentations and approvals before the piece finally sees the light of day. Not only is this true in traditional media, but also online and […]

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