Post Tagged with: "Advertisers"

IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2013 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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Advertisers Double Down on Mobile Paid Search

July 12, 2013 7:25 pm0 comments
Advertisers Double Down on Mobile Paid Search

eMarketer expects search will account for 51.7% of mobile ad spending this year, and that share will begin to decrease as spending on mobile display, especially video, rises. But as IgnitionOne’s findings show, mobile search is nowhere near maturity. eMarketer predicts a 76.4% increase in mobile search spend this year. […]

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Digital Magazines attracting advertisers

June 7, 2013 3:39 am0 comments
Digital Magazines attracting advertisers

As  the readers take up digital magazine editions, publishers are getting advertisers to follow them online, reports eMarketer. The Publishers Information Bureau (PIB), along with Kantar Media, looked at 58 magazine titles in the US and found that between Q1 2012 and Q1 2013, the number of ad units in […]

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Video Advertising : Longer videos promise more eyeballs

February 20, 2013 5:50 am0 comments
Video Advertising : Longer videos promise more eyeballs

The appetite for online video among US viewers appears far from satiated. According to research from video monetization firm FreeWheel, total video views among internet users in the US were up 23% year over year in Q4 2012. That growth has paralleled an increase in video ad volume, which grew […]

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