New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]Read more ›
Post Tagged with: "Advertisers"
eMarketer expects search will account for 51.7% of mobile ad spending this year, and that share will begin to decrease as spending on mobile display, especially video, rises. But as IgnitionOne’s findings show, mobile search is nowhere near maturity. eMarketer predicts a 76.4% increase in mobile search spend this year. […]Read more ›
As the readers take up digital magazine editions, publishers are getting advertisers to follow them online, reports eMarketer. The Publishers Information Bureau (PIB), along with Kantar Media, looked at 58 magazine titles in the US and found that between Q1 2012 and Q1 2013, the number of ad units in […]Read more ›
The appetite for online video among US viewers appears far from satiated. According to research from video monetization firm FreeWheel, total video views among internet users in the US were up 23% year over year in Q4 2012. That growth has paralleled an increase in video ad volume, which grew […]Read more ›