India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In a Media sector report titled “India: Ad-vert > Ad-word – Digital yet to come of age,” IIFL states that digital media is eating ad space with the other traditional forms of […]Read more ›
Post Tagged with: "Ad Spend"
New Delhi : The Pitch Madison Media Advertising Outlook 2013 was unveiled on a weekend when the whole industry was eagerly looking at what holds in future for media and advertising domain. The numbers did not augur well for 2012 on the back of a slow economic year. The year […]Read more ›
Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media […]Read more ›
At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad […]Read more ›