Post Tagged with: "Ad Spend"

India’s Digital ad spend reaches seven percent

April 14, 2014 5:31 pm0 comments
India’s Digital ad spend reaches seven percent

India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In  a Media sector report titled “India: Ad-vert > Ad-word – Digital yet to come of age,” IIFL states that digital media is eating ad space with the other traditional forms of […]

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PMMAO 2013 pegs Ad spend growth at 7.4%

February 11, 2013 1:28 pm0 comments
PMMAO 2013 pegs Ad spend growth at 7.4%

New Delhi : The Pitch Madison Media Advertising Outlook 2013 was unveiled on a weekend when the whole industry was eagerly looking at what holds in future for media and advertising domain. The numbers did not augur well for 2012 on the back of a slow economic year. The year […]

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Digital’s Ad Spend to Remain Small in Latin America:eMarketer

January 18, 2013 6:23 am0 comments
Digital’s Ad Spend to Remain Small in Latin America:eMarketer

Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media […]

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Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

January 8, 2013 5:57 pm0 comments
Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad […]

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