Post Tagged with: "ad dollars"

Digital TV viewers to cross a critical tipping point in 2014

April 3, 2013 2:39 am0 comments
Digital TV viewers to cross a critical tipping point in 2014

With hundreds of millions of ad dollars flowing to streaming services, marketers see new opportunities to connect with US customers on digital platforms. Hulu’s published revenue figures for 2012 indicate that the service is making more money from ads than from subscription fees, and network web sites, sports sites and […]

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Growth in digital to remain in double digits through 2015:eMarketer

January 9, 2013 6:03 pm0 comments
Growth in digital to remain in double digits through 2015:eMarketer

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of […]

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