Idea Cellular introduces new brand campaign showcasing the importance of mobile internet in India, featuring Brand Ambassador Abhishek Bachchan “Know more = No Ullu banana”, is the new Idea! This is the essence of the latest brand campaign by Idea Cellular. The ad highlights the power of mobile internet on […]Read more ›
Post Tagged with: "activation"
WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd (“PLAY”), a leading experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around […]Read more ›