Post Tagged with: "AAAI"

Goafest 2014 attracts more agencies than 2103

July 10, 2014 8:21 am0 comments
Goafest 2014 attracts more agencies than 2103

Contrary to what has been published by some section of Media, Goafest in 2014 saw more agencies participating at an aggregate level. Some creative agencies staying away has neither dampened the spirit of Goafest nor the enthusiasm of the industry in taking part in good measure! Goafest 2014 saw 11% […]

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IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2013 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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