T-Series partners WeChat to promote ‘Yaariyan’

yaariyan-movie-posterNew Delhi: Riding on the wave of successful movie tie-ups with WeChat – the leading social communication app, now, T-Series has tied up with WeChat to promote their upcoming youth entertainer – ‘Yaariyan’.

As a part of the tie-up ‘Yaariyan’ has been added to WeChat’s  “WeChat Blockbuster” Official Account, through which WeChat users will be able to get exclusive behind the scenes action straight from the movie, simply by following this Official Account. Not only will WeChat users get a sneak-peak into the sets of ‘Yaariyan’, but they also stand a chance to win free movie tickets and movie merchandise by participating in the ‘Yaariyan’ contest on WeChat.

To further promote the movie, T-Series has also launched a co-branded TVC with WeChat starring the young leading stars of the movie including Himansh Kohli, Rakul Preet, Nicole Faria, Dev Sharma and Shreyas Pardiwalla. The 45 second TVC, showcases these young stars using WeChat’s group chat to talk to each other and share their thoughts. The TVC can be viewed at: Yaariyan At WeChat.

Speaking on the occasion, Rahul Razdan, President 10c India says, “Today, WeChat is one of the most powerful youth brands in the country. Our constant endeavour to bring our users, innovative and unique features has made WeChat the second most downloaded application in 2013. Our tie-up with T-Series for their upcoming movie “Yaariyan” is another step towards this direction of providing our users fun and engaging social messaging application. We are hopeful that our users will be delighted with the exclusive content and the contests we have planned around the association and benefit from it””

Also sharing his views on this, Vinod Bhanushali (President – Marketing, Promotions & Publishing TV) T-Series said, “WeChat is an extremely popular messaging platform in India especially amongst the youth. Yaariyan is a film that primarily caters to the youth with a completely fresh young starcast. By associating with WeChat, we are directly reaching out to our audience on a personal level beyond the other regular social media platforms. We are happy to be associated with WeChat and are hopeful that our audience will be pleasantly delighted.”

Various movie studios have been leveraging their tie-ups with WeChat to connect with their audience in an innovative way, as WeChat’s unique official accounts, enable movie studios to share movie content like wallpapers, promos, music etc directly with their fans.

Yaariyan is a college-based romance adventure film directed by Divya Khosla Kumar, starring Himansh Kohli, Rakul Preet, Nicole Faria, Dev Sharma and Shreyas Pardiwalla in the lead roles is slated to hit cinemas halls nationwide on 10th January 2014.

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