T.A.G. bags NewsX account

T.A.G. , the second agency of McCann Worldgroup has won NewsX account. The account will be handled by Delhi wing of the agency.

Sources claim that NewsX decided to review its account because it was looking for a fresh perspective for its communication strategies. A fresh look for the channel may be on the agenda.

NewsX was bought over by the newly formed Indi Media in January 2009. The entity was formed by two media veterans, Vinay Chhajlani, one of the promoters of NaiDunia, the Indore-based Hindi daily; and Jehangir Pocha, former editor of Businessworld magazine.

Since its entry into India in November 2008, T.A.G. has been on a winning spree. NewsX is its second account, following its win of the Videocon consumer electronics and appliances account a month ago.

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