SwaggMedia.com has announced that International businessman and Empire3G founder, Dennis C M Lee, will be heading up the strategic expansion of its multi-functional digital web portal into the rapidly growing Asian digital urban lifestyle market. Like its US counterpart, the SwaggAsia division will continue to be the authority in promoting hip and edgy hip-hop content, creating a social network and providing exclusive, up-to-date trends and news. In addition, SwaggAsia will be developing, managing and booking hip hop talent and launching brand promotional events and major concerts.
SwaggMedia.com will provide its web site content in a multi lingual format that includes not just global but regional and local content by co branding with hip local websites to the Asia Pacific region. (I.e. Hong Kong, Shaghai, Japan, Korea) Currently SwaggMedia.com is in the beta stage of introducing a preparatory mobile web interface that will operate on the Android platform which will further enable users to accomplish both their cyber and real space needs.
Dennis C M Lee has decades of collective experience in marketing trends to urban lifestyle industries of different cultures. Founder of Empire 3G Inc in 2002, a Multimedia marketing company that has successfully launched urban lifestyle brands in music, fashion, technology, and travel via the 3G mobile media platform amongst others. Empire3G was the first company in 2003 to ever launch a simulcasts of two live DJ events across the pacific via 3G phone-video call to web cam. A Hong Kong native, Dennis was educated in the U.S. since 13 and had recently moved back to Asia to head up the SwaggAsia division. He has a B.A. in Social Ecology from the University of California at Irvine.
CEO Craig Nobles spoke on the expansion, “We are thrilled to have Dennis on board; he has a unique multicultural background and significant experience in branding urban lifestyle trends and critical knowledge with the advancing mobile technology arena. Swaggmedia.com will drive the company vision to become the leading global brand that will change the way viewers communicate, receive and share information as well as view program choices.”
“I am really looking forward to the integration of hip and edgy content and the advanced mobile and cyber technology that will enable us to be the global leader in these industries,” said Dennis Lee.