MEC, a leading media agency has announced the appointment of Susan Schiekofer as Managing Partner, Account Director, responsible for all digital media planning and buying activities on the AT&T business.
Susan will apply her extensive digital and strategic experience to lead a team of digital experts, handling communications strategy and implementation for AT&T across all digital channels, including display, search, mobile, gaming and social media. Susan will be based in New York and will report to Renee Milliaressis, who leads the AT&T business at MEC.
This role was previously held by Carrie Frolich, who was named Managing Director of MEC Interaction, MEC’s digital practice, in early 2010.
“At MEC we have evolved our approach to ensure that digital and data is fully integrated throughout all areas of our business. Susan has a strong background in integrated strategic planning and delivering digital innovation for blue-chip clients across a range of categories,” said Milliaressis. “Supported by the terrific team of digital experts housed within MEC Interaction I am confident that Susan can achieve great things for AT&T.”
Most recently, Susan was Managing Director at Neo@Ogilvy, where she was a member of the Neo@Ogilvy Executive Management Team and was responsible for clients including Time-Warner Cable, Medco and Sara Lee. Previously Susan was based at mOne, as a Senior Partner, Managing Director leading digital and DRTV activities for the Novartis, BMS, Allstate and Ameritrade accounts. Susan began her career at Ogilvy One, where she worked on the AT&T and IBM businesses.
Said Schiekofer, “I am impressed with the breadth and depth of MEC’s digital talent on the AT&T business and this is a phenomenal opportunity for me to apply my knowledge and experience. AT&T is a leader in digital marketing and the team at MEC is clearly dedicated to working in partnership with them.”