Mumbai : Reliance Broadcast Network’s radio arm has announced the appointment of Sunil Sahjwani as the National Programming Director for its radio business 92.7 BIG FM. At the helm of the creative programming team, spread across 45 stations of India, Sunil will work with the corporate team on the programming strategy, its execution and sales enablers. In his current profile, he will work with Soumen Choudhury, Business Head, 92.7 BIG FM
A Graduate from the Parsons School of Design, New York, Sunil began his career in advertising where he spent over a decade with leaders in the market like RK Swamy BBDO and Genesis among others. His career saw television beckon, where he played an instrumental role in launching Channel V in India. His career spanning over 20 years also saw him successfully switch on the hat as CEO and Creative Director at Percept Picture Company going ahead to produce over a dozen box-office hits like Corporate, Malamal Weekly and Page 3. Sunil’s last assignment was with the Bennett Coleman Group as Chief Creative Consultant, where was instrumental in the revamping of Zoom and offering creative insights to Radio Mirchi.
Speaking on the occasion, Soumen G. Choudhury, Business Head, 92.7 BIG FM said, “Sunil’s expertise lies in building on ideas through careful observation of business models that could range from a road side chai-walla to an successful businessman. His uncanny ability to understand the pulse of the audience and thereby tailor make entertainment and music that they seek, promises to give the Company an edge that will allow them to offer listeners across the country an acoustic treat that they can look forward to, and advertisers the best media platform to reach out to their audiences.”
Speaking on his joining 92.7 BIG FM, Sunil Sahjwani said, “Radio is just a theatre of the mind and sound has no boundaries. There are tremendous opportunities and much potential that is yet to be tapped and is only in an embryo stage yet. My endeavour as I take on this new role, is to ensure listeners and the industry, gives Radio the true glory it deserves.”
Sunil is recipient of several awards that range…US young Achievers Award, Ad Club, Raapa and Promax .