Sunburn bagged the ultimate ‘Entertainment Event of the Year’ award at the 3rd edition of the prestigious ‘WOW Event and Experiential Marketing Awards’. The WOW Awards (initiated by Eventfaqs) seek to celebrate Excellence in the creation of ‘Experiences” across industries and aim to recognize and acknowledge events & on-ground interaction activities between the Brand and the Consumer. The gala awards ceremony took place on Thursday, April 21, 2011 at the Taj Lands End, Mumbai.
Percept’s Sunburn won Gold in the most anticipated and elite award category- ‘Entertainment Event of the year’ for creating an amazing, unforgettable and electrifying EDM experience in 2010. Sunburn 2010’s innovative formats, sterling performances by the world are leading DJ’s and huge fan following made the esteemed jury vote unanimously to declare this Percept property the penultimate winner of the evening.
The awards ceremony was followed by a gala cocktail party arranged by Percept at the Taj Lands End – Ballroom to celebrate this prestigious award win. The ‘’Bollywood Live’’ themed party had renowned Bollywood DJ Akbar Sami & DJ Akhtar entertaining all with their rocking performances. The party also saw the feted fashion designer Neeta Lulla unveiling and exhibiting her dazzling collection.
In continuation to the celebrations, Percept also announced the launch of the ‘Sunburn Summer Festival 2011’, scheduled for May 21 & 22, 2011 at the Hotel Novotel, Mumbai. This fest will witness some of the world’s top DJs perform, 18 hours of electrifying music, installation art, exhilarating after parties, and a whole host of experiential zones that will wow all Sunburners this summer.