Chennai : Sun TV Network Ltd has appointed Global Media Management LLC and World Media Connect LLC to manage and grow its distribution and advertisement revenue, respectively, in North America.
According to Sun TV, the key focus behind this strategic move would be to diverge and expand into the North American markets, increasing subscription base and consecutively growing advertising revenues.
As per the deal, Global Media Management will manage and grow Sun TV’s distribution in North American markets offering the services across direct to home (DTH), cable and internet protocol television platforms.
On the other hand, World Media Connect will focus on growing Sun TV’s ad revenue from the same market.
According to Sun TV’s Chief Operating Officer Ajay Vidyasagar, the strategic move is focussed on better monetization of the channel’s content.