Subho Sengupta, AVP and client services director, JWT has quit the agency and has joined Saatchi & Saatchi as VP and business head on the Sistema Shyam Teleservices business. He will report to Sanjib Dey, EVP and branch head, Delhi, Saatchi & Saatchi.
At JWT, Sengupta was handling the businesses of Airtel Digital TV, Glaxo SmithKline (Boost and New Product Development) and Monster.com.
Sengupta had joined JWT in 2007 as associate vice-president and client services director. Last year, when Prashant Pandey, VP, JWT, quit the agency to move to Glaxo SmithKline, Sengupta along with his colleague Debarpita Banerjee were given additional responsibilities.
Sengupta began his career with Genesis Advertising, Kolkata in 1996. At Genesis, he worked on accounts such as Tata Steel, Jenson and Nicholson, Enron, 123 India.com, Sreeleathers and Bengal Peerless Housing.
After a three and a half years stint at the agency, he crossed borders to Nepal, to work with JWT Nepal on accounts such as Surya Tobacco and Nepal Tourism. His stint at JWT lasted for about two years.
Sengupta went back to Kolkata in 2001 to help set up 141 Sercon (the below-the-line arm of Bates 141). Apart from setting up the team to handle ITC (Gold Flake, Capstan, India Kings and Bristol), following the ban on tobacco advertising, he worked on brands such as Rupa and Lafarge. He also worked on the launches of STAR Ananda and Reliance Telecom (Eastern India).
After three years in Kolkata, he moved to Bates 141(then Bates Enterprise), Delhi through an internal transfer. Here, he worked on the launch of Metro Now and the relaunch of Indiatimes.
He joined JWT Delhi in 2007. In addition to accounts such as Businessworld, Radico Khaitan, GSK and Monster.com, he has handled the launch of Airtel Digital TV.
Sengupta’s appointment is an indication of Sistema Shyam Teleservices gearing up for its launch.
Speaking about his new role, Sengupta said: “The challenge at hand is to help the team through the launch phase and to establish the brand as one of the critical players in the Indian telecom sector within the next two years. Considering that it is a late entrant in the market, the challenge is even more exciting. While working on a brand launch, one is involved in every stage, right from the conceptualisation to the product formulation to channel selection, packaging, pricing and almost everything. All of these make it quite exciting.”