Strong brands recover from recession faster : Study

Analysis released by Millward Brown Optimor on Monday reveals that the BrandZ Portfolio, created from the world’s top 100 most valuable brands, is recovering faster than the S&P 500 as a whole. The BrandZ Portfolio is now worth 28 percent more than the S&P 500, and it has returned to profit ahead of the market.

The BrandZ Top 100 is based on the world’s largest brand equity study. It is the only brand ranking that combines financial data with research among 1.5 million consumer and B2B customers in 30 countries.

Joanna Seddon, CEO Millward Brown Optimor said: “The recession has provided fresh evidence of the tremendous value of brand assets. Over the past year, even when things were at their worst, the BrandZ portfolio outperformed the market. Our new analysis reveals that as the stock market recovers, the share prices of companies who have invested in developing strong brands are recovering fastest. Companies that continue to invest in their brands in a recession emerge with a sustainable competitive advantage.”

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