Stephanie Stamatakou, a veteran healthcare communications specialist with global experience has been named the Regional Director of OgilvyHealth, a multi-discipline communications practice. Ms. Stamatakou will oversee a fast-growing Ogilvy Group business that stretches from Japan and China, to South Asia, to Australia.
“Three mega forces are simultaneously reshaping the healthcare landscape,” remarked Christopher Graves, regional CEO of Ogilvy PR in Asia Pacific, “the rapidly changing demographics in Asia Pacific coupled with the rise of digital social media and the advent of personalized medicine mean we are headed for a great increase in the demand for sophisticated, multi-discipline communications strategies.”
“This appointment of a highly experienced and truly global practitioner in Asia is a further signal of our commitment to develop an unrivaled integrated healthcare practice around the globe,” added Kate Cronin, managing director of Ogilvy PR’s Global Healthcare Practice. “We are delighted that Stephanie has joined our team at such an integral time in the changing healthcare landscape and we look forward to bringing her expertise to the region.”
“Stephanie brings OgilvyHealth a depth of global experience coupled with an unrivalled client counseling expertise at just the right time,” added Tim Isaac, Ogilvy & Mather Asia Pacific Chairman.
Stamatakou will lead a community drawn from all the leading, most award-winning communications firms in Asia Pacific — from Ogilvy PR healthcare practitioners, to OgilvyOne CRM and online specialists, to Ogilvy Healthworld experts in everything from medical advertising, education, clinical trial recruitment and patient communications.
Given the many disciplines that comprise OgilvyHealth, Isaac notes that the “trademarked Ogilvy 360 Degree Brand Stewardship methodology is crafted to bring together all traditional and newly emerging channels while staying focused on the signature Ogilvy big ideas that drive brands.”
Ms. Stamatakou comes to Ogilvy with more than a decade of experience leading major healthcare accounts in Europe and the US, having held executive positions with the healthcare specialist practices within Hill & Knowlton, Burson Marsteller, Fleishman Hillard, Porter Novelli and most recently, Publicis in New York. She will be based in Singapore and report to Ogilvy PR regional CEO Christopher Graves.