Stark Communications has won Gold at the PATA Travel Mart 2009 which recently concluded in Hangzhou, China . The award has been won for the ‘Dream Season in God’s Own Country’ campaign of Kerala Tourism in the Marketing – Secondary Government Destination category . The entry took top honour amongst 236 entries worldwide.
Targeted at the Indian market, the campaign aimed at attracting domestic travellers to Kerala during the traditional off-season. The Stark team claims that the campaign which positioned the state as an affordable and inviting destination, led to a 15.2 per cent increase in tourist arrivals in the state, during the off-season in 2008.
Roy V Mathew, director, Stark Communications, while commenting on the campaign’s success says, “The challenge was to make Kerala a value for money proposition, without eroding the brand value. And in the process, Kerala not only gained an added season in the travel calendar, but also enjoyed a big growth in domestic tourist arrivals.”
Stark has been working with Kerala Tourism for the last 14 years.