Starcom Worldwide has a good reason to celebrate as the agency’s Mumbai and Delhi offices has won the media duties of Walt Disney Television International (WDTVI) and Eko India respectively.
Using technology and innovation, Eko is building a low cost financial services infrastructure which can provide secure, simple and convenient financial services to the un-banked in a cost-effective and scalable manner. Eko aims at constructing “a rapidly scalable model by using mobile technology to help bring down significantly the network cost.”
It is expected that Xpanse, one of Starcom Mediavest Group’s marketing capabilities, which has been involved in grassroot marketing since its inception in February 2006, will play a key role in achieving Eko’s overall objectives.
Source: Bombay Adclub