Starcom has been appointed to handle media planning and buying for Sotheby’s marketing activities in Europe. The account is worth £1.4 million.
Sotheby’s is one of the world’s leading fine-art auction houses, engaging in art auction, private sales and art-related financing activities. The company operates in 35 countries, with principal salesrooms located in New York and London. The Company also regularly conducts auctions in 13 other salesrooms around the world, including Australia, Hong Kong, France, Italy, the Netherlands, Switzerland and Singapore.
The pitch was handled by AAR and the result came after a final head to head with BLM Red.
Nicole Louis, Sotheby’s Marketing Director for Europe and Asia said, “We are really excited to be working with Starcom, their understanding of the challenges and opportunities of our business and their enthusiasm to partner us as we make some important developments to our marketing approach shone through”.
Pru Parkinson, Group Strategic Planning Director at Starcom said, “We are obviously delighted to be working with such a prestigious brand. Our expertise in understanding and connecting with complex and hard to reach audiences make this a particularly absorbing challenge. With the combination of our thinking and our powerful buying capabilities we looking forward to making a significant impact on Sotheby’s presence”.