Starcom wins MFA Grand Prix

Starcom MediaVest Group won the coveted Grand Prix at last night’s 12th annual Media Federation Awards (MFA) for a campaign encouraging people to adopt homeless dogs for Mars Petcare brand Pedigree.

The Pedigree Adoption Drive campaign saw 3,365 dogs adopted in two months and generated media value worth five times the initial investment. It also won awards for Best Media Innovation, Best Integrated Media Campaign and helped Network Ten scoop the Partnership award along.

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