Starcom wins best media agency in Mideast award

Media agency Starcom MediaVest Group was voted best in the region after securing 17 accolades at a recent awards show. Among the awards, Starcom picked up five bronze, five silver and five gold titles, including media agency of the year 2009, during the Dubai Lynx Festival.

Several of the agency’s media campaigns were commended throughout the awards, such as the Coca Cola ‘touring nation’ and P&G ‘pause for a cause’ promotions.

The company also picked up awards for Wataniya Mobile’s ‘don’t be a dummy, back up your memory’ and Samsung’s ‘picture of the day’ campaigns.

Starcom secured gold awards in five categories, which were consumer products, best use of media/television, product and service, best use of media newspapers and best use of media internet/new media.

“This is fantastic recognition for all the team,” said Starcom’s chief executive for Europe and the Middle East Iain Jacob.

“To win in such a convincing fashion demonstrates the strength of our network and shows that our investment in our product, our people and our processes continues to pay off.”

Tarek Daouk, EVP for Starcom MENA, paid tribute to the agency’s staff following its success.

He said: “To win big and at such a high level requires something special from any agency.

“You need world class talent who can consistently deliver innovative creativity. You need work that is truly captivating and you need powerful human insights which are then translated into solid business results.

“SMG MENA is clearly delivering this right across our region in multiple categories and for all of our multinational and local clients.”

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