Five entries from India have been shortlisted at the Festival of Media, the world’s first global festival of media creativity and innovation. The festival, which is in its third year, is to be held in Valencia from April 19 to 21 this year.
Of the five shortlisted entries, two are from Starcom MediaVest. These are ‘How Rural India Grew to love Tide and Head & Shoulders’ for P&G in the category ‘Best Event/Activation’ and ‘MAD in Singapore’ for Singapore Tourism Board, POGO in the Best use of Content category.
Madison Media has been shortlisted in the Best Communication Strategy category for ‘Condoms’ for the BBC World Service Trust. MediaCom has been shortlisted for ‘India Votes: To shave or not’ for P&G’s Gillette Mach3 in the Award for Branding Bravery category. ZenithOptimedia has been shortlisted for ‘Serena’ for Hewlett Packard in the Best Event/Activation category.
Source: Bombay Adclub