Star 7827 , STAR TV’s Online platform has been nominated for ME awards.ME has direct relationships with Mobile Operators across India and set up the first Indian Media short code in 2003. Starting with SMS, STAR has since moved on to Wap, Voice and On Device portal to cater to the fast growing Indian market across multiple languages and platforms.
The mobile content business is gearing up for the second ME Awards. The showbiz style event was hugely popular with the industry in its first year, selling out weeks ahead. ME Awards will take place on Tuesday 18th September, 2007. The ME Awards shine the spotlight on the entire content business. They recognize equally the contribution made by companies creating entertainment applications and those powering their delivery.
Speaking on the occasion, Mr. Viren Popli, Senior Vice President, Star Mobile Entertainment said, “It is a great moment for us to be nominated for the ME Awards amongst the high caliber and volume of entries this year, reflecting the vibrant nature of the mobile entertainment market. It is the first time that an Indian company has been nominated in this category for these prestigious awards and it is a reflection of how India is significantly contributing in its own way to the growth of mobile entertainment. “
STAR 7827 is the short code of STAR which was initially set up to enhance channel and viewer interactivity by offering instant involvement in shows and contests across the STAR bouquet of channels. 7827 (which stands for STAR on your handset keypad) has several firsts to its credit including, the first reverse auction, the first play along, the first text2tv show as well as the first mobisode in the Indian market. STAR 7827 also managed interactivity for Kaun Banega Crorepati – 2 which set a new record in interactivity by receiving 130 million text messages and calls across 61 episodes.