Star Plus’ latest reality show debuts with an applauding TVR of 3.6, redefining the weekend entertainment on Indian Television
After a record-breaking success in the year 2010, Star Plus kick-starts the New Year with newer milestones! Its brand new non-fiction show – Wife Bina Life, launched on January 29th has already got a thumbs up from the audiences as the show opens with a whopping TVR of 3.6 (Source: TAM Ratings, Wk 05’11 (23rd Jan’11 – 29th Jan‘11).
Wife Bina Life is a breakthrough TV phenomenon where viewers witness average middle class men take up the challenge to be homemakers, while the women of the house go on a holiday. The BBC Worldwide cameras follow these brave men as they struggle through the days, managing kids, kitchen and the household work that their women managed very diligently. During the course of the show the men are expected to know their children like never before, learn how tiring housework really is and, crucially, discover just how hard the woman of the house works to keep their worlds together. Hosted by Mini Mathur and Cyrus Sahukar, Wife Bina Life is filled with wit and humour, tears and tantrums. Above all, it nudges you to think and appreciate woman’s contribution in your life.
Launched on January 29th, Wife Bina Life is telecast every Saturday & Sunday at 9 p.m. only on Star Plus.