STAR Plus scales a new high in the popularity charts

Mumbai: STAR Plus scaled a new high in the popularity charts, with four of its prime-time shows cornering the top honours across general entertainment channels in this week’s ratings, TAM data show.

`Saathiya Saath Nibhana’ and `Yeh Rishta Kya Kehlata Hain’ brought in the highest ratings for the Star franchise, with a 5.3 TVR each, while `Diya Aur Baati Hum,’ the channel’s gender-stereotype breaker, had a strong 5.2 TVR. `Is Pyaar Ko Kya Naam Doon’ (4.2 TVR) completed the top 4 sweep. The crowning glory was that nine of Star Plus’ shows were declared slot leaders.

The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories.

Nitin Vaidya, Business Head, Hindi Channels, STAR India, said, “The consistent performance and popularity of our shows reiterate STAR Plus’ commitment to quality entertainment and world-class programming. Our constant endeavor is to re-invent the ‘nayi soch’ in the society with every show we conceive, design and offer.”

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