STAR Plus launches iPhone and iPad applications

Mumbai: STAR Plus announced the launch of STAR Plus app for iPhone and iPad, becoming India’s first GEC to make an entry into the iPad, iPhone zone – in India and over 120 countries around the world. This initiative will make entertainment content available on-the-go, so viewers may access their favorite shows whenever, wherever and however!

With iPhone sales topping 100 million and over 25 million iPads already sold, the STAR Plus App is an enriching addition to viewers, who can download the app on to their devices from the iTunes App store and instantly start enjoying the rich and inimitable content from STAR Plus.

“We have always provided our growing viewers with discerning content using cutting edge technologies. Our entry into the iPad, iPhone App Zone will enable our upwardly mobile viewers to watch their best loved programs in a handheld format wherever they are and whatever they may be doing,” Sanjay Gupta, COO of STAR India Pvt. Ltd., said.

Adds Lalit Bhagia, VP- Digital of Star India Pvt. Ltd., “The success of the iPad and iPhone has been driven largely by the quality of content they offer in the App zone. With Star’s entry discerning viewers will now have access to the best entertainment available in the mobile handheld arena. The app will also allow users a great video experience, details of show schedules and news and updates on their favorite show characters through daily audio blogs.”

In addition the app will offer unique features like, live TV, catch up on missed episodes of last two days through Video-on-Demand, updates/news from STAR Plus current and upcoming shows. A unique, built-in interactive feature will allow users to connect with their favorite Star Plus characters through audio-blogs & pictures. Besides, the app also allows users to share the content they like with friends and family through Facebook & Twitter.

The application has been launched in India and in over 120 countries around the world. The app also offers unique features which enable users to browse content either by the show or by the characters. It also combines the channel’s exclusive programs with interactive features in an easy-to-use interface.

The launch of the application comes soon after STAR India announced global same-day telecast of its flagship GEC brand in India, STAR Plus, with English subtitles. STAR has been leading the industry in bringing to viewers new and innovative products including Asli HD that is shot, recorded and edited in HD and mixed for 5.1 Dolby surround sound.

Star India has been the epitome of India’s broadcast and entertainment industry for the last two decades with its unparalleled reach and unrivaled leadership position, while staying steadfast in its commitment to viewers – underlined by its motto ‘Rishta Wohi, Soch Nayi’ – in terms of delivering rich entertainment.

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