Mumbai:: Star Plus has announced the web premier of MasterChef India before it actually goes on small screen . This Web Premiere (on Star Plus website) first look that begins on Oct 14th at 3 pm and will be on till October 16th 9 pm will reveal the first look of this most awaited reality show of the season with Akshay Kumar as the host.
This web premiere – first look of Amul Presents MasterChef India will be available on all Star properties .It will also be available on masterchefindia.in, the official site for the show. Both the Masterchef website and the star plus website will not only give information on the show but also keep the viewers updated on the contestants’ & show’s progress through the episodes. In all the show will premier across the Indian internet space.
The premiere will also feature a contest wherein users are given the opportunity to win a blackberry phone every hour during the premier by answering questions related to the content of the show. Besides on-air promotions of the the web premiere on the channel, Star is also telling netizens about this premier through media placements across the Indian web space.
Speaking on this innovation, Anupam Vasudev, Executive Vice President, Marketing & Communication, STAR India Pvt. Ltd., said, “Star India recognizes the power of the lean forward net savvy Indian viewer & we thought it would be best to give them the first flavor of India’s first every culinary based high voltage reality show with lots of drama & nail-biting tension . We have tried web premier on our own properties earlier as well and have got amazing responses, so this time our idea was to reach out to maximum possible netizens and give them a look of something which has not be showcased even on TV yet. Plus we wanted them to view our show and participate with us across all the sites they normally visit . We are happy that rediff.com – one of the premier worldwide online providers of news, information, communication, entertainment & shopping has also partnered with us in this biggest’ online premier of any show on Indian television. This web premiere marks another first for us at Star Plus and I am positive that the industry will soon follow this trend.”
Don’t miss this Web premeire on Oct 14, 3 pm at any of your own favoursite website . Also catch all epiosdes starting October 16, Sat-Sun, 9 pm on India’s No 1 General entertainment Channel, Star Plus .