Star News to be rebranded as ABP News !

Mumbai: Star and ABP have
agreed to discontinue the Star brand affiliation with Media Content and
Communications Services (India) Pvt. Ltd. which operates the three
STAR-branded news channels, Star News, Star Ananda and Star Majha.


This
was one of the steps proposed to be taken by Star in its endeavor to
refocus and reenergize the core strength of its business viz. general
entertainment channels.


Given the current regulatory environment
and structural issues ailing the Indian cable and satellite television
market and the news genre in particular, Star took this extremely
difficult decision to withdraw its brand from the genre. Star, ABP and
MCCS sustained this affiliation for a lengthy period of 8 years and Star
is grateful to its partners, ABP and MCCS for acting as guardians for
the Star brand during this period.


The discontinuation will come
in effect in phases from a period of 2 months to 4 months and the
partners will work together to ensure a smooth transition during this
period.

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