Star News launches SMS News alert service

Star News, part of the MCCS group has partnered with One97 to launch a slew of services on the mobile platform. Through this service Star News can now proactively reach its viewers with the latest news without having to wait to them to tune in. Increased interactivity with viewers will also enhance interest in programmes.

Managing Editor for MCCS, Milind Khandekar says “MCCS is the number one News Network in the country and we would like to extend this leadership by providing the best content on the mobile platform.”

L.Ramakrishnan, Head New Media Business says “ In keeping with our vision of Aap ko Rakhe Aagey we would like to keep our viewers updated with the latest news through all possible media and the mobile platform is a step in that direction. With One97 we have created a unique value proposition for a media house to establish a connect with our viewers. We are happy to associate with One97 Communications as our exclusive partner and believe that services like this would bring our channel more closely to the customers and enhance our branding and revenues.”

Speaking on the occasion Vijay Shekhar Sharma, Managing Director, One97 Communication said “We are excited to partner with Star News. Our service offering has endless potential and will further strengthen Star News connect with viewers more personally. It is extremely flexible and has been tried and tested to deliver services across all modes of services (SMS, Voice, Video, WAP, USSD)”.

The first service to launch is an sms subscription news service operational with 3 operators Airtel, BSNL and Reliance which is soon to be launched across other operators. To subscribe to this service one needs to send an sms “StarN” to 53030. MCCS will soon launch services for their other channels Star Majha and Star Ananda.

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