STAR, TrueVisions and GMM Media has announced a three-party joint venture for CHANNEL [V] Thailand, a leading music and youth entertainment channel targeted at Thailand’s youth market.
STAR will hold a 49% stake in the joint venture while TrueVisions, Thailand’s leading pay-TV operator, and GMM Media, Thailand’s leading multi-media group, will hold 26% and 25% respectively. The new partnership follows the channel’s previous partner, Live Incorporation Public Company, divesting its share in the channel.
Anthony Day, Executive Vice President, Strategy and Development, STAR, commented, “It’s terrific to have TrueVisions and GMM Media onboard. Vibrant locally produced programming has maintained an enthusiastic following making the channel Thailand’s first and last destination for music and youth culture for some years now. Certainly the reach and commitment of our new partners will enable our driving CHANNEL [V] Thailand to fresh successes.”
Attaphon Na Bangxang, Chief Program and Content Officer, TrueVisions, said, “We have been distributing CHANNEL [V] Thailand for more than a decade, watching it blossom into a top-rated music channel on our platform. We see tremendous growth potential for the brand and are excited about playing a part in its future development.”
Saithip Montrikul Na Audhaya, GMM Media, CEO, said, “CHANNEL [V] Thailand is the place to be for budding and established artists to showcase their music talent and interact with their fans. The music industry is experiencing a renaissance here in Thailand and as partner in CHANNEL [V], we have high hopes that the channel will play a key role in further growing the country’s music scene.”
Hosted by a team of popular VJs, CHANNEL [V] Thailand is a leading music, youth entertainment channel that showcases the latest Thai music videos, interviews with local and international artists, youth lifestyle and entertainment shows with signature programmes such as I am Siam, [V] Flava, Siam Top 40 and Hei-Beat.
The channel produces various shows in innovative formats and concepts and organizes multi-faceted programming initiatives including The VJ Search Project, The Extreme Street Challenge, on Campus, The Music [V] DO Contest for Amateurs, and most noticeably The CHANNEL [V] Thailand Music Video Awards. The Awards is recognized as the biggest highlight of the Thai music industry every year.