Star CJ alive adopts a 360 degree approach to increase brand presence

Mumbai : STAR CJ alive, India’s premium home shopping destination, has planned a number of events to increase its brand presence and connect with its audience. Close on the heels of the introduction of the first Revolving Iconic Neon Sign Logo at the buzzing Mahim Causeway and tie-up with 23 Cinemax Multiplexes in the city, the channel now adopts a 360 degree approach to ensure its audience is aware of their life transforming services. The channel will be conducting activities like Personality Contests in Inter College Fests followed with a Holi special event on the 13th, 20th and 26th of March for all the members of 3 major clubs in Mumbai.

Star CJ alive will be conducting a STAR CJ Personality contest in Trifles 2011, the inter college cultural festival of Thadomal Shahani Engineering College, Bandra on the 19th of March 2011. The event is to be a fun filled experience for the students of the college where in after being short listed they will have to compete against each other in 3 rounds. The Talent Round (Round 2) will allow each contestant to choose any product which STAR CJ sells and then creatively sell it to the audience.

It is the month of colours and on Sunday 20th March, STAR CJ alive will make it a festival to remember for the members of MIG Club Bandra, Acre’s Club Chembur and Vikas Complex housing society in Thane. All present will enjoy a range of exciting activities and groove to DJ music – the highlight of the event will be a rain dance!

Over and above this, the channel will be hosting other fun-filled activities: the first one will be held at Kandivali Recreation Club on the 13th of March and will be a Cookery Competition. Following this event, on the 26th of March the channel will be hosting a Tambola Competition at The Army Club in Juhu.

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