STAR has announced the appointment of Cheah Chee Kong as its Executive Vice President, Chinese Language Programming. Cheah (or CheeK as he is better known in the industry) will officially join STAR on January 5 2009, and will be based in Hong Kong, reporting to Laureen Ong, STAR’s Chief Operating Officer.
CheeK, who has 17 years of creative, production, directorial and programming experience under his belt, will be responsible for overseeing the development of STAR’s Chinese language channels including Xing Kong and Star Chinese Movies.
“CheeK’s creative talent and experience in creating and producing award winning films and programs give him a unique skill set,” said Ong. “He is a top tier Asian television executive who will be looked upon to create value at all levels of our Chinese content business for the millions of STAR viewers across Greater China.”
CheeK, who was born in Penang, Malaysia, is a film maker and television executive who throughout his career has worked all over Asia and has been based in Singapore, Taiwan, Beijing and Tokyo. He has made several award winning short films and full length features, notably Chicken Rice War which received the prestigious Discovery Award at the 2001 Toronto International Film Festival. CheeK speaks a number of languages including Mandarin, Cantonese, Hokkien, Bahasa Indonesia, Bahasa Malaysia and English and joins STAR from MTV Japan, where he has served as Senior Vice President, Creative Director, Creative & Content since 2006.