YuppTV has announced the launch of premium channels SirasaTV, and Shakthi TV, in homes worldwide. With this, YuppTV has made a foray into Sri Lankan content on its superior network. These premium channels that are part of Capital Maharaja Group to global customers for the first time.
Sirasa TV is a Sinhala language channel broadcasting entertainment, news and current affairs. Shakthi TV broadcasts in the Tamil Language in Sri Lanka will be available in a month. Its program content includes entertainment, sports, current affairs, children’s programs and news. The Capital Maharaja Organization Limited, one of the largest conglomerates in Sri Lanka, owns both channels as part of its 8 channel network.
Announcing the launch,Uday Reddy, CEO of YuppTV said, “We are thrilled to launch Sri Lanka’s top television channels Sirasa TV and Shakthi TV, for the first time, in markets across the world today. It is our constant endeavour to offer viewers from varied ethnicities and backgrounds a top quality television viewing experience. ”
Chammantraj Channel Head said, “Since its inception, the Capital Maharaja Organization has always believed in setting new benchmarks as far as its business strategy is concerned. We are excited to partner with YuppTV in offering two of our premium channels Sirasa TV and Shakti TV for the first time to subscribers across the globe and trust this will mark the beginning of a new and exciting international partnership.”
YuppTV has grown into the world’s leading over-the-top (OTT) content provider for South Asian Content.