SPOT ON media, an innovator in print and digital custom content, received a gold award for the Girl Scouts Leader magazine for ‘Most Improved’ publication and a silver award for “360”, a publication forMerrill Lynch, for ‘Best Overall Editorial’. The awards were presented by the Custom Publishing Council at the Rainbow Room last night.
“We are greatly honored to receive this recognition from our peers,” said Margot Sandenbergh, CEO of SPOT ON media. “We are particularly proud to be able to contribute to the Girl Scouts’ transformation into the best leadership program for young girls in the world today. We are thrilled that the new format of their 60-year old Leader magazine is receiving overwhelmingly positive feedback from councils and volunteers across the country.”
“360” is a Storyboard initiative (a partnership between SPOT ON media and Castle Connolly Group of Companies). “It’s gratifying to know that the industry recognizes our commitment to the highest standards of excellence in content for our publications,” said Dr. John Connolly, CEO of Castle Connolly Medical Ltd.
The field of custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, or other media — that is sufficiently valuable to move the recipient’s behavior in a desired direction.
The Pearl Awards are for custom publishing excellence, drawing more than 614 entries from 6 countries. They are evaluated by more than 27 expert judges from around the United States.
SPOT ON media brings together a unique group of publishing and strategic marketing specialists who offer expertise in design and editorial, marketing and branding, CRM (customer relationship management), web and software development and advertising sales.