Sports Illustrated launches Swimsuit issue

Gurgaon: This
November, Sports Illustrated India, the country’s leading
English-language sports magazine, brings an iconic super brand to Indian
readers with the 2011 Sports Illustrated Swimsuit issue.

Since debuting on
January 20, 1964, the Swimsuit franchise has become one of the biggest
and most dynamic brands in media and publishing, reaching over 60
million people annually and having several product extensions in
digital, social, broadcast, publishing, mobile and consumer products.
Consistent with Sports Illustrated’s reputation as an arbiter of status,
the Swimsuit franchise has transformed models into pop culture icons,
among them Elle Macpherson, Rachel Hunter, Rebecca Romijn, Heidi Klum,
Tyra Banks, Bar Rafaeli and Marisa Miller.

In 2010, Sonia Dara
became the first Indian to be featured in the Swimsuit issue. Recording
artist Beyoncé was the 2007 cover girl while several star
athletes-including tennis players Steffi Graf, Serena and Venus
Williams, Anna Kournikova and Ana Ivanovic; Olympic gold medalists
Amanda Beard and Jennie Finch; and Winter Olympians Clair Bidez, Lacy
Schnoor, Hannah Teter and Lindsey Vonn-have also graced the pages of the

India’s first
Swimsuit issue, priced at an introductory invitational price of Rs. 100,
features supermodel Irina Shayk on the cover. This year’s cover was
shot in Hawaii by Bjorn Iooss-son of longtime Sports Illustrated
photographer Walter Iooss Jr., who has shot eleven Swimsuit covers
during his renowned career.

This year’s issue
also features 2010 Swimsuit cover model Brooklyn Decker. In addition,
Olympic javelin thrower Leryn Franco, surfer Bruna Schmitz and
volleyball star Kim Glass look their beautiful best against the stunning
backdrop of Banff, Canada.

A bevy of SI
Swimsuit platforms beyond the magazine brings the personalities of this
year’s models to life. In addition to 1,300+ photos and 100+ videos
courtesy of, apps on the iPad, Galaxy, iPhone and
Android act as a showcase for everything readers want to know about this
year’s models.

Piyush Sharma, the
Director of Dennis Media Transasia India Ltd, which publishes SI India,
said he hoped “India and the increasingly global Indian will embrace the
magazine in its launch issue.” “I hope our audience will be as excited
about the product as we are about bringing it here,” said Sharma.

“SI’s Swimsuit
issue is an iconic brand that personifies the marriage of sports and
entertainment,” said Kadambari Murali Wade, editor-in-chief, Sports
Illustrated India. “It is a celebration of women and of beauty, and is
sexy without being tacky.”

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