The winners of Spikes Asia, the leading creative advertising competition for Asia-Pacific, were revealed at last night’s Awards Ceremony which took place at Singapore’s Esplanade Theatre.
Of the 3058 entries competing at this year’s awards, the jury awarded a total of 273 Spikes Asia trophies across the 11 different categories.
The Direct & Sales Promotion category was the strongest with a total of 48 winners, closely followed by Media with 45 and Digital with 39 awards. 29 trophies were given in the Design category, 26 in Outdoor and 25 in TV/Cinema. In the Craft category there were 20 awards presented for TV/Cinema Craft and 11 in the Print Craft category. 15 winners were awarded in Print, 8 in Integrated and 7 in the Radio category.
Colenso BBDO Auckland take home two Grand Prix, one in Media for their ‘Yellow Chocolate’ work for Yellow Pages and the other in Outdoor for the ad ‘Dog Fight’ for TVNZ.
Clemenger BBDO in Melbourne also won two Grand Prix winning one in Radio for the Mars Pet Care campaign ‘Car Ride’, ‘Fetch’ and ‘Mail Man’. Their other Grand Prix was in the TV/Cinema category for the spot ‘Slow Mo’ for Fosters Group. Dentsu Tokyo won the Digital Grand Prix for their Uniqlo work ‘Lucky Switch’.
The Craft Grand Prix, which was awarded in the TV/Cinema section, went to Leo Burnett Sydney for ‘Monkey’ for WWF. Leo Burnett Sydney also won the Direct & Sales Promotion Grand Prix for Canon Australia’s ‘Photochains’.
There were no Grand Prix awarded in the Print, Integrated or Design categories.
DDB New Zealand, Auckland was honoured with the Agency of the Year. Runners up were Clemenger BBDO, Melbourne coming in second place and Colenso BBDO, Auckland in third.
The Media Agency of the Year trophy was awarded to Colenso BBDO, Auckland with MediaCom Communications India, Mumbai, taking second place and in third, BBDO India, Gurgaon.
DDB were presented with the Network of the Year trophy with Leo Burnett coming second followed by BBDO in third.
The prestigious 2010 Advertiser of the Year Award, presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products, was presented to Uniqlo.
The winners of the two Young Spikes competitions were also revealed during the ceremony. Japan won Gold in the Media competition and the team from The Philippines won in Integrated.
The Spikes Asia Advertising Festival celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 19-21 September 2010.
Building on 23 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by close to 1,000 delegates in 2009, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design.