Spikes Asia has announced the launch of the Spikes Young Marketers Academy, a learning programme targeted at marketers and brand managers, aged 30 years or younger, working within a client organisation.
The objective of the Spikes Young Marketers Academy is to address the importance of creativity in brand communications and strategy and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands and to maximise the value of client-agency relationships.
The Spikes Young Marketers Academy will take place during the Spikes Asia festival in Singapore from 18-20 September and is sponsored by Omnicom Group, a leading global advertising and marketing communications services group.
A select group of young marketers will be tutored by Jörg Dietzel, Author and Lecturer at Singapore Management University (SMU) and National University of Singapore, where he teaches advertising, strategic brand management and promotional management.
The intense three-day programme will include partaking in the festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions on a variety of subjects such as why creativity matters for brands today, characteristics of winning global brands, current market trends and analysis, managing the creative process, creative effectiveness and aligned creativity amongst others.
“We’ve seen a sharp increase in the number of brands attending Spikes Asia as the importance and interest in learning more about creativity in brand communications increases,” says Myriam Coupard, Spikes Asia Festival Director. “The Spikes Young Marketers Academy, will offer a unique platform for young clients to further engage with the creative industry as well as providing a more in-depth understanding of the creative process. The experience will no doubt assist in the development of their careers. We are delighted to have the support of Omnicom Group and the experience and knowledge of Jörg Dietzel, who both believe in investing in the future of the next generation.”
Tim Love, Vice-Chairman and Chief Executive Officer APIMA, Omnicom Group, says, “We are honoured to be sponsoring the first Young Spikes Marketers Academy. This is an investment we are making as a result of our and our companies’ strong belief that every problem is a learning opportunity; every learning a gift to teach.”
There is no registration fee for the Spikes Young Markers Academy however places are limited. Companies that have so far signed up for the Academy include Dell, HSBC, Citi, Kraft, EDB and Microsoft.