Spikes Asia announces branded content , entertainment and film shortlists

spikes_asia_2013_logoSingapore: The Spikes Asia Festival of Creativity, Asia Pacific’s premier event for the creative communications industry, has opened its doors for a second day of inspiration.

A further two shortlists have now been released showing that 41 entries have been shortlisted in the Film category with 37 being shortlisted in the Branded Content & Entertainment category. The Film Craft, Print & Poster Craft, Creative Effectiveness and Integrated shortlists will be revealed tomorrow ahead of the Spikes Asia Awards Ceremony, which will draw the 2013 Festival to a close and unveil the winners of this year’s trophies.

Yesterday afternoon seminars came from Starcom MediaVest Group, Naked, Microsoft, Lowe and Partners, JWT, Dentsu and DigitasLBi. Meanwhile a programme of forums has commenced which is exploring topics around three themes: Creative Talent Management, Consumer Insights and Understanding People and Creativity in Social. Yesterday’s Forums were held by the likes of Senior Writer, Peter Vegas, and Creative, Matt Williams, both of Draftfcb, who challenged the idea of the traditional creative team in favour of the larger group which allows for more powerful forms of creative expression. Today’s line-up will see Forums given by Omnicom Media Group, BBDO and Media Innovation Group. Meanwhile, in today’s seminar programme, delegates will see the likes of Rei Inamoto, Tom Beckman and Richard Pinder taking to the stage.

Elsewhere at the Festival, the Spikes Asia academy programme is now into its second day. Four academies are taking place at the this year which include the new Young Media and Young Account Executive academies, along with the Young Creative and Young Marketers academies. Offering an unrivalled programme of training and learning whilst also allowing attendees to immerse themselves in the creativity of the Festival, these academies are seeing unique and intimate sessions given by industry professionals that include Keith Reinhard, Chairman of DDB, John Hadfield, CEO of BBH and David Mayo, CEO of Bates CHI & Partners to name a few.

Tonight delegates will get to network and party at the dedicated Spikes Night, Networking After Dark, as some of Singapore’s top agencies open their doors for some Singaporean hospitality. Transported by the Bates CHI party bus, delegates will be dropped at Lowe Asia Pacific, VivaKi, JWT and McCann Worldgroup to enjoy a night of parties.

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