Spike TV and GameTrailers.com (GT), both divisions of Viacom Inc.’s (NYSE:VIA)(NYSE:VIA.B) MTVN Entertainment Group, announced today an unprecedented multi-platform integration with the launch of “GameTrailers TV with Geoff Keighley.”
This weekly, entertaining and informative magazine-style show for gamers will be available in high- definition on-air and online beginning Friday, January 25, 2008. Produced and created by GameTrailers.com, “GameTrailers TV” marks the first time an MTVN Entertainment Group digital property has fully executed a half-hour show for linear television. Taking Spike TV’s “Game Head” to the next level, “GameTrailers TV” will provide viewers with expanded editorial content and an all-new level of interaction online at GameTrailers.com.
“GameTrailers TV” is hosted and executive produced by industry veteran and “Game Head” host Geoff Keighley. Every week, Keighley and co-hosts Amanda MacKay and Daniel Kayser will bring fans the latest scoop on the gaming industry’s hottest titles, coolest events and biggest stars, offering the access and insight millions of viewers have come to expect from GameTrailers.com. Featuring a rotation of over 20 timely and relevant segments, “Game Trailers TV” will provide exclusive content catering to gamers with varying interest levels from the casual gamer to hardcore enthusiasts. Viewers can go online to GameTrailers for more in-depth looks at topics covered in the show.
“We’re tapped into the gaming culture and continue to see our traffic explode to more than nine million uniques per month,” said Jon Slusser, SVP, Spike Digital Media and Video Games and executive producer of “GameTrailers TV.” “With ‘GameTrailers TV,’ we are merging our rabid online gaming audience with Spike TV’s coveted male 18-34 year-old demo to deliver gaming on a massive scale.”
“We are thrilled to be the first network within the MTVN Entertainment Group to launch a half-hour program fully produced and created by one of our digital properties,” said Kevin Kay, President, Spike TV. “‘GameTrailers TV’ illustrates how GameTrailers and Spike TV can work together to create content that resonates with gamers, while driving viewers and users to both brands.”
Tune in to “GameTrailers TV with Geoff Keighley” every Friday at 1:00am ET/PT on Spike TV beginning January 25. In addition to premiering on Spike TV and Spike HD, the program will be available in high-definition on GameTrailers and Xbox Live Marketplace.
“The debut of ‘GameTrailers TV’ is a landmark event for videogame television,” says Geoff Keighley. “We’re evolving ‘Game Head’ and taking a multi-platform approach across TV, online and Xbox Live Marketplace. And no matter how you want to view the show we’re delivering it in high-definition to showcase games the way they are meant to be experienced.”