The latest channel brands from SPE Networks – Asia (SPENA), AXN BEYOND and Sony Entertainment Television (SET), are set to expand reach in Hong Kong as both join AXN and Animax in a four-channel launch on the Basic Tier of Hong Kong pay-TV platform, TVB Pay Vision, on 1 April 2009.
The new carriage deal with TVB Pay Vision brings SPENA’s quartet of channels to a total of four pay-TV operators in Hong Kong, the others being PCCW’s nowTV which also has all four linear channels; as well as CABLE TV and Hong Kong Broadband Network’s bbTV, both of which have AXN and Animax.
Bringing brand new entertainment choices to TVB Pay Vision customers, AXN BEYOND (Channel 23) offers supernatural, fantasy, mystery and horror programs; while SET (Channel 21) serves up female-skewed entertainment.
Both new channels hail from the same stable of channels as anime and youth entertainment channel Animax (Channel 24), and flagship action and adventure English entertainment channel AXN (Channel 22), which are currently the number one and two top-rated international channels respectively, in Hong Kong, based on ratings at primetime (6pm – 1am, Source: CSM Hong Kong).
Said Ricky Ow, Senior Vice President and General Manager, SPE Networks – Asia, “The SPENA portfolio offers four very different entertainment destinations. With the carriage of all four channels on TVB Pay Vision, Hong Kong viewers will be able to benefit not only in terms of a wider variety of content available, but also from the attractive packages offered.”
He continued, “This launch also marks another important step in our efforts to expand the reach of our two newer channel brands, AXN BEYOND and SET, which are already available in more than 600,000 homes, on eight platforms across four countries in Asia.”