Fresh out of retirement from international cricket, former India captain Sourav Ganguly has chosen to write for India’s largest afternooner, MiD DAY for the India-England series. Readers of MiD DAY would get to read the former Indian cricket captain’s views during every one day match and twice during every test match.
This coup is significant for the afternooner which has aggressively been building loyalty and engagement amongst its audience of Young Urban Mobile Professionals of India (YUMPIs). With internationally awarded marketing campaigns and an aggressive editorial and layout revamp, the newspaper is going great guns with its strategy of adding value to readers by delivering news, entertainment and relevant information on all their key passion areas. Contests such as Bollywood Lunch Contest, Movie with the Stars, translate MiD DAY’s strength in editorial entertainment reporting into memorable ground events. An expanded What’s On shares the best picks of the day’s local events and activities for the YUMPI to browse through. The inclusion of Sourav Ganguly in its rolls of columnists addresses another huge area of interest for YUMPIs, namely cricket.
“Good Luck India!” says Sourav, in his new avatar as columnist for MiD DAY. Enthusiastic an excited by this new role, and confident of an Indian victory on the field, he adds, “I will love watching the matches sitting on my sofa and not worrying about it.”
Said Shishir Joshi, Group Editorial Director, MiD DAY Multimedia Limited “Cricket is followed passionately across India. And Indian cricket, across the world. To partner with Sourav’s wirtings and views will surely benefit MiD DAY readers.”
Adds Manajit Ghoshal, CEO, MiD DAY Infomedia, “As an afternooner, MiD DAY has the distinct advantage of arriving in the middle of the day in a relatively uncluttered media space, at a time when urban professionals are looking to take a break from an otherwise stressful work day. With its eclectic mix of entertainment, news and local information, MiD DAY is the perfect tonic for the stressed out YUMPI.”