Sony to Reinforce Corporate Identity

Sony Entertainment Television (SET) India Pvt. Ltd has announced new network packaging. According to a company release , the new packaging is being done to reinforce the identity . The SET logo has now been redesigned as ‘Sony Entertainment Network’ and is in vogue from November 9 onwards.

‘The new network packaging is designed to bring all channels of the network under one umbrella, and reflects the network’s strength and vision of offering differentiated content,’ Kunal Dasgupta, CEO, SET India, said .

Each channel in SET network i.e. SET, MAX, SAB and PIX will display the same corporate identity . According to the company sources this strategy has been adopted to woo investors and viewers.

‘This strategy is in line with our promise to bring fresh entertainment for families’ N P Singh, COO, SET India, said

Sony is one of the leading broadcasters in the Rs 10,000-odd crore broadcasting market. The bouquet includes its own channels like Sony, MAX, SAB TV and AXN, as well as NDTV, HBO, Animal Planet and Discovery, MTV and Nick.

SET is thinking to divest 32 % stake, currently held by Indian investors, to private equity investors. According to an Economic Times report, the promoters are seeking an equity valuation pegged between $1billion and $1.5 billion for the company, valuing the local shareholding at around $300-400 million.

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