Mumbai: Fridaymoviez, a leading entertainment portal, has entered into an exclusive tie up with Sony Pictures Entertainment as the official online partner for the Hollywood hit ‘The Social Network’ in India. The official Indian site hosted by Fridaymoviez will offer exclusive content including high definition videos, trailers, reviews and wallpapers of the blockbuster set for release in theatres on the 12th of November, 2010. Users will also have the opportunity to win exclusive merchandise by participating in various online and offline contests.
‘The Social Network’ has been described by critics and audiences alike as the film of the year and one that defines the entire decade. The film has been creating an enormous buzz after it headlined the prestigious Mumbai Film Festival in October, and it is being touted as a frontrunner for the next Academy Awards.
Says Joyce Arora, Editor, Fridaymoviez, “we are thrilled to be the exclusive online partners of this critically acclaimed film moreso due to the on the dot relevance to Fridaymoviez.com. We are in total tandem with the essence and the theme of the film – as we are a portal and social networking is integral to our business objectives; in addition, our Hollywood content is one of our site’s strongholds. Our aim is to get this brilliant film across to an extensive audience by making it interactive through our contests and exceptional virals”
Sony Pictures Entertainment has expressed enthusiasm at the tie-up with Fridaymoviez and looks forward to a successful promotional venture for ‘The Social Network’.