Sony launches TVC to promote Bravia brand televisions

Hakuhodo Percept’s latest ad concept is going to stun you with the amazing use of colors and great camera angles in Sony Bravia’s latest TVC. The main objective is to highlight the ‘triluminos display’ feature of its Bravia brand of televisions.

The commercial portrays a young boy who spots three glow balls near a water body while playing with his friends. He hides it beneath a tree and is soon awakened by colorful leaves falling from the tree. His friends later join to rejoice amidst the entire colour. At the end of the commercial a voice over announces ‘The most magical colour experience with Triluminos LED – Bravia’.

Commenting on this TVC, Sabuj Sengupta, Executive Creative Director- Hakuhodo Percept said, “Technology like Triluminos didn’t exist before. So the real challenge was to make people experience the absolute brilliance and magic of not just colours but Triluminos colours.”

Ryusuke Fukushima, Head, Marketing Communication, Sony India, said, “Triluminos creates truer, deeper and richer shades of every colour that really enhances the overall TV watching experience. The aim was to establish Triluminos as a synonym of the most incredible colours and our new TVC does it successfully.”

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