Sonu Nigaam appointed BIG 92.7 FM brand ambassador

Mumbai :India’s largest FM network BIG 92.7 FM has announced its new brand ambassador – India’s biggest music entertainer – Sonu Niigaam. With this association, BIG 92.7 FM launches its new music positioning – Chillax Hits in Mumbai and Delhi, which promises listeners a distinct music format which will de-stress and help them relax, whenever they tune into the station.

Announcing the alliance, Tarun Katial, Chief Operating Officer, BIG 92.7 FM said, “BIG 92.7 FM is introducing a new exciting music format – Chillax Hits that promises the listener an aural treat. Our new music positioning represents superlative music that is ‘easy’ to listen to, giving listeners a truly de-stressing experience, qualities which are best epitomised by Sonu Niigaam. Our association with him goes back a long way, right since the inception of BIG 92.7 FM and he was the most natural choice for our brand ambassador. Sonu has offered the country some of the best Chillax Hits and has earned the respect and love of not just people in India, but from Indian’s across the world. We are delighted to have him as our brand ambassador.”

The Radio Station plans to leverage Sonu Niigaam as its brand ambassador along with the launch of its new music positioning of Chillax Hits – music that promises to de-stress the listener. Sonu Niigaam will feature in a multi media campaign that includes Radio, Outdoor, Television, Online, Mobile and Print which will soon be launched and will also be a part of key properties on the station.

Chillax Hits, as the name signifies, promises to offer listeners, music that will de-stress the Mumbai-kar and Delhi-ite. The new format has been decided post detailed research and qualitative studies done in these markets. The music mix of the Station is being carefully selected to ensure listener delight – this is ensured through weekly testing of songs that fit the Chillax space and only songs that score high on popularity and likability feature on the stations play list. The entire week is being celebrated as the Chillax Week on the Station, well packaged both on air as well as on ground.

“BIG 92.7 FM is introducing a new music format – Chillax Hits, that promises the listener an aural treat. Our new music positioning represents superlative music that is ‘easy’ to listen to, giving listeners a truly de-stressing experience, qualities which are best epitomised by Sonu Niigaam. Our association with him goes back a long way, right since the inception of BIG 92.7 FM and he was the most natural choice for our brand ambassador. Sonu has offered the country some of its best music and has earned the respect and love of not just people in India, but from Indian’s across the world. We are delighted to have him as our brand ambassador.” says Mr. Tarun Katial, Chief Operating Officer, BIG 92.7 FM

Speaking on the occasion, Sonu Niigaam said, “The intrinsic value of any genre of music is to relax the listener. Relaxing is a therapeutic act, and Music is the Healer. ‘Chillax Music’ from Big 92.7 FM is the healing station for today’s generation. With stress levels on the rise, ‘Chillax Healing’ is the need of the hour. I look forward to a long lasting music association with BIG 92.7 FM”

Sonu Niigaam’s association with BIG 92.7 FM goes back a long way, beginning with him mesmerising Indians with the Suno Sunao Life Banao stationality on BIG FM. The jingle played across the length and breadth of the country during the time of launch and caught on quick with audiences. In the last 3 years, BIG 92.7 FM’s association with Sonu Niigaam has seen the launch of his music single Punjab Please, exclusively on the network. The song was played across the networks Hindi markets and was a super hit! In the same year, he also hosted the Rock with Sonu – 5 city musical concert which was a super success. In 2008, Sonu Niigaam also graced the launch of BIG 92.7 FM’s first international radio station in Singapore called BIG Bollywood 96.3 FM while wishing the Station an excellent future. And today, he gives his very own stamp of approval to the radio station with his brand ambassadorship.

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