Indore : Sonata, India’s largest selling watch brand from the house of TATA, unveiled new variants from Sonata Super Fibre, a range of waterproof, trendy and sporty looking watches from Sonata. Inspired from the insight that Indian youth does not want to wait for time, to get ahead in life, the collection is an array of “strong, stylish & affordable” watches targeted at “college-going” youngsters.
Meant “for those who are impatient for progress”, the anthem is powerfully articulated in Sonata SF’s tag line “Wait Mat Kar” – which reflects the urgency, impatience and go-getter attitude of the youth. They use what they have to the maximum, and create opportunities rather than just waiting for them to arrive. The campaign features the Sonata brand ambassador, MS Dhoni, who is a true reflection of the ambition and positive attitude of Indian youth.
Sonata has revamped its brand identity and promise in line with the changing aspirations of the younger generation. The new logo, in yellow and blue, also reflects the dynamism and optimism of the Indian youth. Sonata has sharpened its brand proposition to reflect their impatience with the unveiling of an all new refreshingly vibrant collection.
Ms. Kalpana Ranagamani – Marketing Head Sonata, stated on the occasion, “With India having the largest population of youth today in the age group of 15-26, this collection is a reflection of the ever-changing aspirations of this generation. Sonata, as a brand reflects young India’s mindset today- of strong aspirations coupled with a sense of urgency and impatience to make things happen.”
The new range of stylish watches from “Sonata Super Fibre” launched on the occasion will mainly target the large youth market in urban, semi-urban and rural India. The range offers an unbeatable array of different designs in a mix of both, analog, digital and ana-digi watches. These watches are made of superior and durable quality material that comes with a one-year replacement warranty. Priced between Rs. 275/- and Rs. 595/-, the 41 new variants of Sonata Super Fiber watches will be available at all authorized Sonata dealers, “World of Titan” showrooms and exclusive Sonata stores across the country
Notes to Editor
Sonata is India’s largest watch brand, from Titan Industries Limited, a Tata group company. It has established itself as a watch of great quality and unbeatable value for the customer with a price range of Rs.275/- to 1495/-. With a sales volume of over 50 lakh units, the brand is sold through a strong retail network of over 12,000 dealers across the country.
Sonata primarily operates in the sub Rs. 1500 watch market. It offers a wide range of over 550 models across a wide variety of looks and designs for both ladies as well as gents – gold, leather straps, steel as well as plastic and bi-metal watches.